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You didn’t know that using frames in your website could be a point against you when it comes to gaining search engine optimization for your company?

Well, it’s high time then that you do start learning the how’s and why’s if you want to improve search engine optimization results for your company.

Generally, using frames in a website is a basic technique used by web developers who want to make their websites look as professional as possible without having to go through all the fuss that accompanies it.

There are two primary reasons behind the decision to use frames in one’s website. First, it could be the fact that using frames in your website can give your website a unitary look and feel for all pages. If you notice, those who are still new to web designing tend to have a different design for each page.

Or, although all the pages have the same design or layout, the graphics used for the design has to be downloaded for each page. Using frames, however, would negate the need for downloading the same section time after time because you can set one frame as something “fixed” or constant while the other frame would change from time to time. Usually, fixed frames are used to provide navigational links and/or maintain the header section of page throughout the website.

So far so good, isn’t it? But that’s where you’re wrong. We’re looking at the subject in a functional point of view only. When we add search engine optimization to the equation however, now, that’s when it starts looking unpretty.

These virtual beings are used to ferret out the information they need from websites in order to form a list of the top websites for each search result. Your main search engine optimization goal would be to have your website detected by search engine spiders properly and in the way you intend them to.

If your website however is using frames, older versions of search engine spiders are unable to recognize this particular format and so may not give you the search engine optimization results that you’re hankering for. And even the newer ones have difficulties in processing information correctly from websites that use frames. And then there are people who could be future customers but are using old browsers that are not capable of reading frames altogether.

There’s nothing wrong to wanting your website to be user-friendly, easily navigable and attractive. But there are other ways to achieve that other than using frames if you want better search engine optimization results for your website.